Continue this wave
1969 Shelby GT350
Media library
15 photos
Original Build Studies
6 imagesView all 6 images
Photography Studio Gallery
6 imagesLadies of WBS Gallery
1 imageWave Photography
1 imageBlueprint Studies
1 imageStory
The 2010 Soul was never supposed to wear a tray, but the Dubbed Hauler makes the case with clean math and cleaner surfaces: a ute-style conversion that keeps the tall greenhouse and turns the rear half into a squared-off, wide-track work deck. Up front, the 80mm-per-side fenders and re-profiled bumper read like a factory “sport package” that got serious about wheel clearance, with air curtains and brake-extraction vents doing real airflow work instead of cosplay.
Out back is where it earns the name—195mm-per-side box flares that grow into the bed sides, a recessed floor for a low load height, and a flush tailgate that doesn’t fight the aero at highway speeds. It’s show-first stance with a usable tray: big-diameter Rotiforms, a widened track, and suspension geometry corrected so it can roll straight, steer clean, and still haul light gear without feeling like a meme.
Blueprint
The Whitepaper Room
Inspect drawing ↗Open blueprint study →Collectible Poster
Collector's Edition
Inspect poster ↗Technical dossier
Fictional engineering concept
Platform
2010 Kia Soul
Powertrain concept
OEM front-engine/FWD retained for serviceability and daily reliability
Cooling and brake airflow upgrades prioritized over power adders
Suspension and anti-roll bar tuning to handle the wider track and light bed loads
Brake ducting integrated behind widened arches for repeatable street performance
Aero package
140mm-extended smooth nose with 100mm deep trapezoidal splitter surface
Vertical front air curtains to reduce front wheel turbulence
Side extraction vents behind front wheels for brake and fender pressure relief
Rear bumper extension with 120mm deep diffuser and flat vertical strakes
45mm tailgate lip spoiler for clean separation and reattachment
Chassis & stance
2010 Kia Soul
Wheels & tires
Rotiform LAS-R forged: 20x9 front, 20x11 rear
245/35R20 front for squared-arch clearance and steering lock control
275/30R20 rear with mild stretch to sit flush under the boxed haunches
Widened track: +160mm front, +210mm rear to match flare volume
Fabrication notes
Welded steel rear subframe extending 500mm past OEM bumper plane to carry bed structure
Bed floor recessed 60mm below sill line to keep load height low without raising the center of gravity
Box-flare quarters and bed sides aligned as one continuous panel language for consistent shut lines
Tailgate hinge and latch points tied into subframe to prevent panel flex and bed shake
Undertray and diffuser mounting points reinforced for stability at speed and curb impacts
Prints
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